IN MUD WE TRUST

A completely unnecessary deep dive into the world’s oldest face-slap solution.

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Mud: Nature’s Original Overachiever

Before serums, lasers, or whatever Gwyneth’s selling this week — there was mud. Just dirt, water, and time. From the dead sea to your mate Dave’s backyard, humans have been slapping mud on themselves for centuries.

Why?
Because it works. And because it feels kinda primal — like yelling at a footy game or fixing something that wasn’t broken.

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Who Started This Crap?

Ancient Egyptians were the OG mud men — rubbing clay on their skin to beat the desert heat and pretend they were gods. Romans followed suit. Japanese onsens, Native American healing clays, Nordic peat baths... turns out every culture figured out at some point: “Hey, this muck actually does something.”

So no, this isn’t some influencer trend. It’s prehistoric self-care. 

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What’s In It for You?

Let’s not get too scientific (we won’t), but here’s the deal:

• Draws out gunk – Mud acts like a magnet for the crap clogging up your face.

• Soaks up oil – Like a paper towel for your T-zone.

• Chills your skin out – Redness? Irritation? Gone.

• Makes you look slightly less dead – No miracle. Just maintenance.

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Why We Use It?

Because it’s real. Because it works.
And because calling it a “clay detoxifying ritual” makes us want to punch ourselves.

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So yeah. Mud.

It’s been around forever, and somehow still underrated.
We just made it better — packed it into a jar, made it not smell like a swamp, and gave it a name you won’t be embarrassed to have on your shelf.

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Zero skinfluencer tips. Just real crap about mud, men, and mayhem.